Lockie Andrews

Chief Growth Officer, Pura Vida

Director since 2021

Age: 48



•Nominating and Corporate Governance



•Chief Growth Officer at Pura Vida since May 2022

•Head of eCommerce and Digital Operations at Party City, a vertically integrated retailer, from May 2021 to January 2022

•Founder, Chief Executive Officer, and Managing Partner of Catalyst Consulting, a boutique advisory firm specializing in “all things digital” for consumer and next-generation companies, since May 2007

•Chief Information Officer and Chief Digital Officer, UNTUCKit, an omnichannel retail brand, from March 2018 to April 2021

•Previously served as an operating partner advisor to portfolio companies of Sun Capital, Marlin Equity, Brightwood Capital, and Shamrock Capital

•Served in various leadership roles at Nora Gardner, Tadashi, Liz Claiborne (Kate Spade), and Alvarez & Marsal’s Retail Consulting Practice


•Experience assisting companies such as Nike, Lane Bryant, and ANINE BING in areas such as strategy, innovation, technology, digital marketing, analytics, revenue enhancement, and operational improvement

•Led digital transformation efforts, including leveraging technology to enhance marketing, stores, ecommerce, supply chain, creative, analytics, finance, and operations

•Led engagements in strategy, innovation, and capital-raising

•Experience as an investment banker


MBA, Harvard Business School

BS, Finance, Georgetown University


Lockie serves as a Board Member of the National Academy of Design and she is also the fashion sector co-lead of the Harvard Business School Alumni Angels of NYC and co-VP of Programming at the Harvard Business School Club of New York. And, given her passion for the arts, Lockie joined the Friends of Education at the Museum of Modern Art of NYC to support artists from historically under-represented communities.

Lockie founded Catalyst Cares, a nonprofit leveraging the arts to combat poverty and obesity among youth in low-income communities. 


• Advisory Board Member, The Beckway Group (since 2021)