The hair care salon business is rarely the first industry people consider when examining franchise concepts. But, when they learn more, our franchisees find this retail industry performs like no other. Ours is an industry that:
- Is relevant in any community and any economic climate.
- Is a fundamental service best performed by professionals.
- Resists technological obsolescence.
- Is staffed by professionals – employees are educated, certified and trained.
- Has low, non-perishable inventory requirements.
- Cannot be outsourced.
- Is about making people look and feel good about themselves.
When you study the attributes of the salon business and those of other franchises such as: Fast food, Automotive repair, Real estate, Retail, Children’s services, Tax preparation, etc.?
There really is no comparison.
“The key to success is not your product, it’s your partner.” —Franchisee from Chester, VA
Most people recognize our salon brands—such as Supercuts, Cost Cutters, and Roosters—before our parent company. But once they know us, few forget. Regis Corporation is the global leader in salon and haircare services.
Since our inception in 1922, we’ve grown to over 60 distinct brands of salons, education centers and specialized hair service centers, serving customers worldwide.
As a salon owner and operator, Regis is as invested as our franchisees are in the ongoing health of our brands. No other retail salon services company offers their franchisees knowledge and resources on this scale.
Our franchisees have direct access to the vast accumulated knowledge, resources, and best operating and marketing practices of Regis Corporation. We also have the capability and resources to continuously learn about our industry and consumers and adapt as necessary.
We make available to our franchisees what we have learned and continue to learn.The resources of a global hair care company and our experience as operators of thousands of salons allow us to offer significant support covering the five distinct stages of a franchisee’s retail business:
3. First Year
Eight different departments interact and support each franchisee through these stages, beginning with the assignment of a professional from every department. No matter what brand or area selected, personal assistance in running your business is available.
Provides leadership with over 125 years of combined commercial/corporate real estate experience
Dedicates a team of franchise professionals with real estate as their only responsibility
Drafts architectural plans and building department revisions
Furnishes a vendor book with costs and sources for equipment and tools
Provides a resource list of contractors throughout the country to assure competitive build-out costs
Retail Beauty Product Sales
Leverages the buying power produced by hundreds of millions of dollars in annual beauty product sales
Benefits from strong relationships with top hair care industry vendors
Offers a wide range of incentive programs for franchisees
Provides one-on-one support
Supports franchisee’s special events (stylist contests, local community events, salon events)
Communicates new product information, beauty product discounts, stylist tips and important news for Regis franchisees
Provides an infrastructure of brand-specific marketing teams, charged with maintaining the integrity of the brand’s identity, culture and history
Provides all franchisees with the tools, knowledge and resources to successfully market their business
Establishes and maintains brand standards and guidelines to ensure that all franchise and corporate locations have a cohesive look and feel
Develops strategy and implementation plans for national and local marketing promotions to build brand awareness and drive salon traffic
Works with outside vendors and ad agencies to ensure that our marketing efforts are fresh, current and relevant to our brands and their customer demographics
Dedicates artistic directors/consultants to lead technical salon training classes in various forms and at different skill levels
Provides training on customer service and new salon opening
Partners with top beauty industry leaders to train our artistic directors/consultants on current trends and techniques
Development and Compliance
Works with potential and current franchisees to develop and grow our nine Regis Franchise Brands throughout North America.
Franchise Business Operations
Assigns Franchise Business Consultants to work with every franchisee
Provides pre-opening, opening and ongoing operational assistance for all franchisees
Implements and assists with all operational programs and procedures, including the First Salon Opening program
Schedules personalized visits to existing salons
Provides training classes in business management, customer service and recruiting
Conducts regularly scheduled phone calls to discuss service, retail and training needs
Provides POS support to franchisee’s salons, 362 days a year
Hosts the annual Regis Franchise Convention for all franchisees
Assists with pay plans and provides scheduling guidelines
Educates on the budgeting and goal-setting processes
Analyzes cost control and store inventory
Provides sales analysis of service and retail sales and customer counts