Keelee MacDonald

SVP, Franchise Operations

Keelee MacDonald is Senior Vice President, Franchise Operations at Regis Corporation, where she leads operational strategy and performance across Regis’ franchise salon network in the U.S.. Since joining Regis in 2014, Keelee has held multiple senior leadership roles, including Vice President of Franchise and Corporate Operations and Vice President of Field Operations, overseeing multi-brand operations across thousands of salon locations.

Throughout her career, Keelee has been recognized for delivering operational excellence, strengthening franchisee relationships, and building high-performing leadership teams. She has led large-scale growth initiatives, developed companywide processes, improved franchise engagement and communication effectiveness, and partnered cross-functionally to drive profitability and long-term brand success.

Prior to Regis, Keelee spent nearly a decade with Gap Inc. in multi-unit leadership roles and began her career with Victoria’s Secret Stores, where she held progressive field leadership positions supporting high-volume districts.